I am versed in authoring different tonalities of website copy based on the client. Please reference the original copy from SAP Ariba.com’s homepage below to see how it can be crafted into several variations.
Below you will see that I have written copy with a professional tone, which gives professional business users a sense that SAP Ariba is here to carefully guide them to proper solutions that will benefit their business.
Next, I have prepared copy that provides a casual voice to the user. What this does is put the brand on the same level as a novice customer, giving them the feeling that, regardless of their knowledge, this website will speak to them in terms they can understand and process easily.
Finally, the copy below employs an action-based tone to the user. What this does is propel the reader to act on their decisions sooner rather than later. By encouraging them to take action, the user can then view additional information and digital assets offered by the brand’s website, thus increasing the chances of buying.
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