Kevin M. Gallagher
Permanent Address:
268 15th Street, Apt. 2R, Brooklyn, NY 11215
Email: kmg5238@gmail.com
Phone: 610-639-5054
Education
Drexel University - Philadelphia, PA
Masters of Science in Sport Management Graduated: September 2015
Goodwin College of Professional Studies (Overall GPA: 3.90)
Pennsylvania State University - University Park, PA
Bachelor of Journalism, College of Communications (Overall GPA: 3.71) Graduated: May 2013
Minor in Business and Theatre
Concentration in Major: Sports Journalism (John Curley Center for Sports Journalism)
Work Experience
Content Writer/Copywriter - Mimeo (Content Distribution Company) - New York, NY (March 2019 - March 2020)
Thorough understanding of social trends and digital communication best practices across platform
Create recurring content including social posts, video scripts, and web copy on Mimeo blog
Create, write, and execute innovative copy used for new business and internal initiatives
Work alongside marketing team to define and implement SEO strategy
Support development of Mimeo brand voice to deliver on-brand messaging and social interactions
Manage and complete copy tasks for marketing campaigns and collateral used for sales and customer retention
Copywriter - Vertic (Digital Advertising Agency) - New York, NY (January 2016 - February 2019)
Lead copywriter on accounts including GE, SAP Ariba and Vodafone
Maintained brand voice consistent with client guidelines applied to website copy and social posts
Collaborated with the visual design team to ensure consistency across client assets and website design
Spearhead AB Testing pertaining to copy to gain insights which inform copy optimizations for GE client
Contributed copywriting execution to multiple platforms including website, print, OOH, email, and video
Supported Creative Directors to sell ideas from strategic concept development through completion for Vertic client portfolio
Public Relations Assistant - National Football League (NFL) - New York, NY (September 2015-December 2015)
Assembled clip packages to be used for internal and external purposes
Lead research on media outlets for Super Bowl/London credentials
Transcribing audio for NFL management
Tracked and managed pregame quotes on Gameday Sundays
Organized NFL office letters for Eagle scouts
Social Media Intern - Sharp Communications - New York, NY (September 2015-December 2015)
Researching social media platforms for clients
Assisting on research projects
Drafting tweets and articles relevant to our clients
Writing blog posts for Sharp website
Editing videos/photos when necessary
Public Relations Intern - Brooklyn Nets, NBA - Brooklyn, NY (August 2014-December 2014)
Completing Clips Packages in the morning for staff and administrators
Updating spreadsheets and statistics using Excel and Word
Finding content for Game Notes packet
Working game days at the Barclays Center (running stats, assisting media and recording players/coaches)
Creating cover pages and spreadsheets for department use
Public Relations Intern - Trifecta Team - Brooklyn, NY (February 2015 – May 2015)
·Completing research for company clients
Writing press releases and content for events
Taking part in interpersonal communication with clients
Production Director - CommRadio - University Park, PA (September 2009-May 2013)
Creating bumps and commercials for the station’s live broadcasts
Producing for CommRadio’s Penn State Football Pregame Show
Play-by-Play Announcer: Soccer, Football, Volleyball, Basketball, Baseball, Hockey
Writing content for CommRadio website
Additional Experience
Data Entry Assistant - Martin & Company - Newtown Square, PA (August 2013-June 2016)
Naming files on company’s server through Microsoft Excel
Testing company website’s functionality
Researching insurance filings
Work-Study Intern - Upright Citizens Brigade - New York, NY (September 2014-December 2015)
Kept up maintenance and performed at UCB East Village Theater (now defunct)
Certifications/Skills
Certifications: Content Marketing, Email Marketing, Inbound Marketing
Skills: Microsoft Word, Excel, PowerPoint, Adobe Audition, Adobe Premiere, Moz, Hootsuite, Camtasia