As part of my work at a previous agency, I was tasked with creating a proper social media brand that encapsulated what our agency wanted to convey on each social channel. For Instagram, that message became known as “Work Hard, Play Hard.”
For our Instagram account, you’ll see that the three highlighted posts display images that are:
1. Directed to internal office activities
2. Showcase accomplishments
3. Highlight business partnerships
On Instagram specifically, these posts allowed us to generate organic reactions from those within our New York office and around the world. This focused users on what happens on the business side (Work Hard), as well as the social side of the company (Play Hard).
By showing off office decorations and shouting out our newest partners, our agency was able to inhabit all areas of the work environment for any prospective clients or job applicants.
For our Twitter account, there were three items that were kept in mind when managing a post:
1. Copy
2. Link
3. Image
By ensuring that each post contained each of the items, we knew that the post could stand out accordingly and could properly update users with the on-goings at our company, as well as industry trends and events that we saw as relevant.
Our approach to Facebook reflected the same approach we had towards Twitter, where each post would have to include copy, link and image prior to having it published. This is largely the reason why both accounts were linked through Hootsuite to ensure simultaneous posting, as shown above.
It is important to note that the inclusion of the publication’s account handle, as well as hashtags, were within the copy of each post to ensure that its outreach could be as far as possible.
LinkedIn was a major target for our agency’s New Business team, which meant any thought leadership pieces published by executive leaders should be shared on the company’s profile.
Each post would link directly to the piece and allow for potential client executives to view the company page. This was done while including the same three items for successful Twitter/Facebook posts.
What this strategy did for us was connect the agency with other thought leaders, whether they were from a prospective client or an industry publication. Their interest would open the door for our agency to enter into communication, thus allowing for discussion of future business, interviews or event invitations.
Overall, this social strategy helped the company connect with brands and people from a plethora of outlets, which in turn assisted in helping the company grow on a global scale.
Phone: (610) 639-5054 - Email: kmg5238@gmail.com